Build your own variable data information solutions

Of all the advances in customer driven solutions, empowerment and self service are two of the most revolutionary. XMedia from KnowledgePoint brings together both concepts to enable you to create and deliver highly relevant and personal information that answers your individual customers' specific needs.

An ingenious browser-based, user friendly software solution, XMedia from KnowledgePoint automatically publishes self-selected information in real time - on screen, for download and/or printing.

Customers drive the inclusion of specific content - which they select from choices presented to them on your web page - within the context of your design templates and standards. They are rewarded with high quality, informative collateral almost as soon as it's been requested ... in the format of their choice.

The benefits are increased customer engagement, faster purchasing decisions and revenue generation, total working flexibility with delivery solutions for internal and external market requirements.

A technology solution to a marketing demand

XMedia combines a content management and a digital asset management system that creates a process flow across a set of products and automatically delivers information selected into different cross media templates: web, email and print.

Data and information is segmented and targeted, enabling the matching and inclusion of product information with the requirements of the user. The XMedia application can be tailored to your individual needs incorporating any imagery and to any format.

The XMedia solution can be run as either an embedded function within your web site or hosted externally. Effectively, the use of the XMedia function from KnowledgePoint is invisible to the user it appears as a customer driven solution.

Some specific applications:

• Creation of personalised collateral by your marketing departments to incorporate user and customer specific details
• Student-driven self-select prospectuses for academic courses
• Bespoke training course materials
• Quality control of images and digital asset management documents and templates for all users
• Integration of data inbound and outbound with your CRM or other databases
• Proactive analysis of how customers compile their own selection of information so you can take action in realtime to opportunities or problems
• Secure electronic delivery of your intellectual property to authorised recipients only
• Online viewing of personally selected information can include bookmarking and personal notes
• Online courseware and online books
• Delegate portals to allow access for pre coursereading/meeting preparation/location information
• URL for user specific content
• VDP marketing campaigns linking print, email and web platforms
• Build-a-book for individual selection of content from a library of approved content
• Dynamic marketing and sales tool for triggering bounce back communications

Case study: University of East London